BRAND CENTRAL
Brand Central is the official source for Fullerton College’s brand standards, visual identity, and approved templates. It exists to ensure that all college communications convey a strong, unified brand. This helps students, faculty, staff, and the community quickly understand who we are, what we offer, and what to expect from Fullerton College.
Brand Definitions
Brand Central includes guidance and resources for the following core elements:
Brand
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Sub-brand
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Brand Voice
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Brand Message
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Colors
Approved color palettes and usage guidelines to maintain visual consistency and accessibility.
Logo
Primary and secondary logos, clear space requirements, sizing rules, and examples of correct and incorrect usage.
Typography
Official typefaces, hierarchy, and usage rules for digital and print materials.
Templates
Pre-approved templates for common communications to ensure brand alignment and save time.